These are:

Pay Per Click

Paid campaigns are an important source of traffic. Both in search engines and social networks, these campaigns have pros and cons. Undoubtedly, they guarantee a significant flow of traffic (although it depends on the budget invested), but it does not have a long-term effect, because when you stop having the campaigns, the flow stops. Taking into account the above, it is worth noting that it can be part of a comprehensive strategy that combines short and long-term actions to build healthy traffic according to the objectives set for the particular business.

Social Networks

Building an audience on social networks also requires an investment of time and resources, but it has positive effects by increasing the traffic of a website. Social networks like Facebook, Twitter, Instagram, Linkedin, Pinterest, Snapchat and others, are an effective way to quickly scale your base of prospects as it allows you to interact directly with your audience, generate “engagement” with your brand, and ultimately build a long-term relationship that is a significant source of constant traffic to a website.

Blog

Maybe you have not heard it yet but having a blog is an essential tactic of any digital marketing strategy. A blog is a source of knowledge for your readers and a source of traffic for you. But it is much more than just this: a blog is a long-term tool to strengthen your website since each publication is a page more than search engines index, a blog accompanies your social media strategy and helps establish credibility and authority towards your target audience.

Likewise, in the framework of a campaign, a blog helps convert that traffic into prospects or leads by having calls to action that embark the visitor in the process that passes from reader to share information to obtain their content offer and become leaflet. This and many other actions such as having invited bloggers, issuing communications, and become a benchmark for trends in your industry; They can be part of your blog, and are undoubtedly keys to increase the traffic of a website.

SEO

Search engine optimization is a crucial element in a traffic strategy of any website. It is not a question of quick solutions to position yourself with a few pages, but rather SEO is aimed at a strategy that pays off in the long term but with sustainable actions and better practices that will make your website have better “ranking” in time. This includes URL structure, optimize loading times and navigation, create relevant content and continuously, among many other actions.

Competitions and promotions

The contests are powerful because, of course, they disseminate themselves: users like to share these opportunities and it is a good way to get visibility quickly. It can even have a long-term benefit if users who participate in the contest end up following your brand on social networks for example. The key is to find the right contest, one that is original, valuable and interesting for the objective audience and whose investment in the prize is proportional to what is expected to be obtained from it.

When it comes to the traffic potential of different strategies, usually content marketing (blogs and social networks) and SEO offer the highest return on investment. Naturally, these lend themselves to perform over time and have virtually no risk, as long as they are executed correctly as they remain and build on them. However, there is a great disadvantage to these strategies: they take time to get going and start having a return on investment. This is why, as stated above, there are options such as paid advertising to start directing traffic in your direction and obtain short-term results.

If you are wondering what the guest posts are, you may have heard of link building and how important it is to implement a strategy that is able to increase traffic to a particular web page.

Generally, guest posts and link building are the fundamental elements of SEO off-site strategy, which aimed at positioning a website on search engines such as writing and publishing guest posts as part of a process that allows getting inbound links to the customer site (or to your own).

After the analysis and definition of the keywords that are the most searched by users in the industry or the most effective to attract the potential customer, these will be included in articles written and then published on portals that deal with related topics.

The Placement Strategy for Posts

The first step is to define a publication plan, determining how many publish, how often and for what period is the continuity of the activity. As you progress, the positioning of various keywords related to the web pages should be verified. Changes can be made during construction, organizing more off-site sessions, focusing on new keywords or leaving time to the links inserted in the various guest posts published to increase incoming traffic. In order for the mechanism to work effectively, it is ideal to make sure that the keyword is the anchor text of the inserted link.

How to Choose Sites to do Link Building?

The second step is when planning an SEO off-site, the choice of sites that will host your guest posts, must both in terms of consistency with the topics covered and of metrics: developed by Moz.com, the Domain Authority (DA) and the Page Authority (PA) measure the authority of a domain.

To simplify, the DA is obtained, thanks to the algorithm of Google that reveals to us the probability of a page, when inserted via link on the examined domain will be able to position itself well on search engines. The measurement scale goes from 0 to 100 and higher will be the score, the more it will be convenient for us to publish guest posts on that site. The PA is closely linked to the DA, which also has a measurement scale ranging from 0 to 100 and evaluates the authority of a single page of the site in question and not the site as a whole. There are also other values ​​that can be used to evaluate and choose one site from another, such as the quality of external backlinks or the amount of keys placed. Also, to start to position is enough to know how to interpret the DA and the PA.

How Do I Write a Guest Post?

The third step is writing the article, which is generally entrusted to a copywriter. He will first have to choose a title consistent with the content, (which ideally, already contains the defined keyword) and the text should have a length appropriate to the subject matter.

The article should be interesting and therefore, able to stimulate the interest of the reader and obviously, should not contain spelling errors. It is then up to the ability of the copywriter to choose how to develop the topics and make them attractive, with the aim of producing quality content and is able to assist the SEO in its positioning strategy.

Is a Link Forever?

Finally, the last step, which does not end once but which has a repeated frequency, is to check that the articles published are always accessible and the links are active. It is a very important activity that makes it impossible to void all the work done previously.

Ultimately, investing time and money in a good off-site SEO can be the right choice because it has no expiration and potentially can produce results indefinitely.

Do you want to split on social networks? Open a page, YouTube Channel or Instagram profile that attracts the audience? Well, you will not go far if you do not make your content “viral.” This article will help you do that.

We all know what a viral content is, but how do you create one? To this question, many people have already sought an answer and someone has also found it: BuzzSumo (for those who do not know it, is a useful tool in the world of Web Marketing) has analyzed the shares on social media of 100 million articles to understand what it makes viral and then summarizes them all.

Clearly, the content must be of quality. It does not mean that we can make anything viral, but we can simply bring out our posts better and capture the user’s attention in such a way as to interact and maybe gain sharing.

Shape

A short content, like a small post, is displayed, maybe even gets a like (or a reaction) on social media, but then it is not shared. The long content, post or articles with more than 1000 words, arouse many more shares. The longer the articles, the less competition will be, since the network is full of states and posts short. To be clear, longer does not mean diluted, only more in-depth and with more information, as well as well documented.

Speaking about documentation, the articles marked by the author’s profile are more shared. This is what happens to G +, LinkedIn, Twitter and others, while for Facebook, the balance is not so unbalanced. In any case, it is always better to sign the articles or otherwise declare the source.

It is also true that the network is populated and your content is not even considered if it does not look attractive, let alone shared.

To attract attention, you can use lists, images or infographics. The images, especially on Twitter and Facebook, increase up to triple the possibilities of sharing, while the lists, allow you to highlight the most important concepts (being 10 as the magic number). The infographics are the best in combining the merits of the first two.

Moreover, there are other kinds: articles on “how to” (“how to”), post with questions like “what …” or “why …” and videos are still very clicked and in general, shared.

Leverage on the Emotional Side

Content that can cause strong emotions, such as happiness or sadness is advantageous compared to flat contents, which tend not to be shared. It is clear that we prefer to see tender kittens happy to play than to read some sad news, so we will focus more on entertaining, witty and positive content while trying to avoid sad and scary articles and posts instead. Nonetheless, the latter is still to be preferred over linear and unexciting topics. In short, transmitting an emotion, positive or negative, is important to make our content viral, even if it is preferable to force positive emotions.

Obviously, images or videos play a fundamental role, which can involve our emotional side even more and push us to interact with the post.

Continuing to talk about emotions, quizzes are very common. When we share a result obtained in a quiz, albeit trivial and meaningless, we do nothing but feed our ego. Then, the narcissistic side of people could help us in making our contents viral. For the same reason, people like to compare themselves with others and this is why surveys (for example, those we find on Facebook) arouse so many interactions.

Social Media are Catalysts

Social networks, for various reasons, represent excellent channels to create viral articles and excellent tools to keep contents on the crest of the wave. First of all, when we create a content, it is important to visualize our goal or objective: men, women, adults, young people, sports or video game lovers. Social media help select our audience. At this point, it is very important to know how to use the tools that every social media platform offers. For example, on Twitter and on Instagram, the hashtags go very much (do you know well how to use them?), while on Facebook, the pages and the groups are essential.

We must keep in mind that on social networks, we are not all the same. Some characters are called influencers because they, more than others, are able to influence the network and cause reaction and sharing of content. It is therefore important to be able to attract varied attention and make them react to our posts. On Twitter, we use a lot of tags to reach influencers and celebrities, hoping for an answer or a re-tweet. You can also take advantage of special events that directly or indirectly involve the characters that interest us.

An equally important and typical social tool like Facebook is the re-distribution. It is a content, which stops being noticed just a few hours after its publication, in some cases, even within a few minutes. But this does not mean that it has become less interesting. It is simply “too deep” to be seen, so we can retrieve it after a while. Also, sharing our same old content of a few days, maybe a week ago. In particular, Tuesday, statistically, it seems the most suitable day for sharing.

Some Examples

If we give a virus to the viral contents that we find on the internet, we can divide them into “viral by choice” and “viral by accident.” That is content that has been designed to be viral and others that, in one way or another, have become so. An instrument that has played a decisive role in some cases is the “trash.” It is a humorous content that relies on vulgar and/or shoddy arguments.

The case of Gianluca Vacchi, an already famous character who became viral on social media “by choice,” or for one purpose: to favor his business.

A diametrically opposed situation, rebounded on any social platform until some time ago, is the spot of a subsidiary of Intesa Sanpaolo, a video of a few minutes made for an internal competition that is finished online. As we well know, it immediately became the object of offenses and parodies that contributed to the spread because it was mistaken for the same “trash” that remains fashionable on social media. This is an example of how a content can become viral “by chance” and sometimes producing harmful effects on the protagonists themselves.

The 10 Tips

Thanks to BuzzSumo, we now have all the tools to become viral on the web. Through studies and statistics, we know how to set up our articles to attract people. So, in conclusion, apply the 10 useful tips to better promote your content and get the most out of it.

• length: it is advisable to exceed 1000 words
• lists, infographics, images, videos …
• 10 is the magic number
• leverage on the narcissistic side
• use reliable sources
• arouse strong emotions
• pay attention to the target
• interact with influencers
• periodically promote old content
• Tuesday is the best day

The first step in setting up SEO activities on a new site is the analysis of strategic keywords.

Often, we receive customer’s instructions with lists of keywords that affect their businesses and which should also represent the company’s website, but the association is not always so immediate or at least should not be taken for granted.

Where to start?

Once the key concepts have been identified, we propose an intervention through these 5 steps:

• web competitor analysis
• current positioning
• volumes of research and competitiveness
• keyword / content consistency
• variations and related research

1. Analysis of Online Competitors

At this point, we will never get tired of writing because the key thing to consider is that it is not just about the competitor in the sense of business, but in terms of organic positioning for certain keywords.

This will allow us to immediately exclude some bad keywords, for which in reality are positioned types of sites and not consistent with what you want to promote.

We can start to do some manual search from anonymous browsing to begin and understand the usefulness of this step. Then, refine the analysis with one of the many SEO tools used in the best SEO agencies, some of which will be discussed in the continuation of the article.

2. Positioning on Google (current)

For which keywords is our site already positioned?

For this type of analysis, it is essential to use a tool that allows us to investigate the main keywords for which our site appears on the first pages of Google.

Very good tools (with fees) are Ahref and Semrush.

3. Volumes of Research and Competitiveness of Keywords

From the first skimming, if for example, the need is to increase traffic to the blog, we can select keywords that receive higher volumes of traffic and verify similar research and competitiveness directly on the Google AdWords Keyword Planner.

4. Contents

At this moment, we are able to understand where we are positioned and what the keywords with more research volumes are. All that remains is to verify that the site contents are consistent and therefore, optimize each page for the most relevant keyword.

So let’s review all onsite elements such as Meta tags, internal links, etc. and if the backlinks are optimized.

5. Related Research and Content Marketing Strategy

As the last step, we analyze the research related to the definitive keywords in order to:

• get more ideas for onsite optimization
• intercept research actually carried out by users that we had not considered
• create new relevant content by working on related searches, which also strengthen the main keywords

We also suggest LSI Graph, a free tool that is very useful to deepen the latent searches.

(NB: Do not forget that the related searches provided by the tool are extrapolated only by Google.com).

Every SEO expert knows that in order to achieve good placements, the work within a site is not enough. Once the onsite optimization is complete, the acquisition of strategic backlinks that point to your site is a fundamental activity. However, backlink acquisition must be supported by a well-defined general strategy, bearing in mind your goal.

What are the elements to be considered in a link building strategy?

Let’s try to indicate some best practices for link building, which we summarize in 5 key points:

Choose Quality Portals

On the web, there are numerous portals, blogs, and directories that host articles, almost always paid. The suggestion is to turn to professionals who offer good quality portals and who only accept items with original and not over-optimized content.

Which Values to Analyze?

The quality of a portal for the purposes of a link building strategy is mainly evaluated by the following parameters:

• DA (domain authority by Moz):

A metric of Moz between 1 and 100, which is based on the evaluation of internal and external links, for estimating the “authoritativeness,” that is the quality of a domain in terms of the ability to position itself in the SERP.

• PA (page authority by Moz):

A variant of the DA, which does the same thing at the level of a specific page.

• CF (citation flow by Majestic): A score between 0 to 100, which helps measure the value of a link inserted in a site, on the basis of how many links, in turn, receives that site.
• TF (trust flow by Majestic): Strictly connected to the CF is a score between 0 and 100 that measures the reliability of a link inserted in a site, based on the quality of the links that in turn receives that site.

Note: It is quite difficult to estimate good and absolute values of these parameters, as it depends on the comparison between the reference sites. As an indication, we can define good values of minimum values DA 20, PA 30, CF and TF 20.

Original Copy

The text of an article is essential for an off-site strategy. The suggestion is to rely on a copy professional and avoid the “do it yourself” unless the writing is not dowried worthy of praise. It should be original texts, well written and without spelling errors.

A Site, A Link

Simple but effective, do not use a portal to link the same site several times.

Some suggestions: Better avoid placing the link immediately at the beginning of the text; the anchor text must have maximum consistency with the landing page (URL and content), so avoid linking random keywords.

Continuous Analysis

For a change, let’s finish with my favorite word: Analysis

Keep track of the inserted backlinks with annotation of the date and the portal. Periodically evaluate if they are always active.

Monitor the impact of new placement links and make corrections if needed.

Conclusions:

Building a link strategy for a site is a very delicate activity. Not to be too catastrophic, but we can safely say that a link changes your life (in the sense that it can also destroy the site), so the final suggestion is: analyze before, during and after, proceeding one step at a time.

We analyzed 6 practical link building techniques to be included in your SEO strategy, to improve the positioning of a page or a website and get more visits.

Link building is a technique that is used in every SEO strategy. Once, Google algorithm was simpler and good backlinks were a guarantee to place your website and increase the number of visits.

Today, the situation is more complex because the SEO positioning factors have multiplied and it takes more skills to achieve the desired results. The good news is that if the work of link building is done properly, you get concrete and obvious results.

The question is:

What is the best way to do link building and get quality backlinks to our site?

When planning for SEO strategy to position a web project, link building appears to be a complex issue and we ask a million questions on the topic. This post was created to answer these queries, indicating a series of practical tips for link building and obtaining results.

With the arrival of Panda, one of the most incisive updates of Google algorithm, many began to ask if it was possible to make a good SEO by just generating quality content and value and thereby ignoring the links. The answer is: It depends!

According to a sacred authority of the sector, it is possible, but only in some cases or scenarios. If the niche in which we want to position ourselves has some competition, it will be almost impossible to reach the top positions in the SERP of the search results with only quality content.

Moreover, this would be a paradox that belies the thesis:

If a content is of quality and gives value to users, why does no one link it?

Making Link Building Means Creating Value

It amazes me how even today, different bloggers and marketers entrust their link building strategy only to paid links. Contact a website, agree a price for a post with a link inside and you’re done.

Buying backlink is not absolutely wrong, but the point is that Google is always more adept at discovering artificial links (the aforementioned Panda) and if you do not proceed with caution, you risk penalizing your site. That’s why, if you’ve read a little ‘around on the web, surely you have found certain insistencies on the concept of “natural link building.”

The principle is right wherein links must be “deserved” as a result of the production of valuable content. However, any link building strategy is artificial, just as a strategy (which is then planned and implemented artificially).

The truth lies in the middle. A good SEO strategy has to do with link building, creating value to get links from other websites (even in “artificial” ways).

Before we see how to do it in practice, we have to answer a fundamental question:

How many backlinks should I get?

You must think that the new links you earn with your link building strategy must be constant. If the site is new, the creation of these links should be slow and as natural as possible, so that Google does not perceive it as an artificial link building.

But, it is also important to know that many of the link building SEO techniques do not work as they used to. So, put away directories, forum comments, etc.

6 SEO Link Building Techniques

Moving on to action, let us examine in detail the 6 Link Building Techniques that you can use right away to enhance your SEO strategy, try to improve the ranking of your site and get more traffic.

1. Create Great Content that Attracts Links

This is the first thing to do to get links. After all, what will motivate another person to give you a link if it is not the quality? It is your content, nothing else.

It is said that the content is king (Content is King). This is true, but it could further be corrected by saying: Creativity is the king.

You can have great content, but if you focus on the same problems and the same cut of other blogs, what will set you apart? Why should someone put a backlink to your site and not to another? In marketing, this is known as the USP (Unique Selling Proposition). Even if you call it differently, it does not matter. Just make sure your site offers something that others do not.

2. Take Advantage of the Reciprocity Principle: Link to Other Blogs

This is one of the techniques to get links, which almost nobody uses. Why is it effective? Nowadays, there are few bloggers who do not constantly monitor their website data analysis program (almost always on Google Analytics). If they notice, inbound traffic from a new site, they’re likely to see what it is.

At this point, the quality content you have created comes into play. If they are perceived as such, by bloggers who visit your site, they will not hesitate to link you in the future or at least leave a comment, which is a sign that in the future you could get something.

This process occurs on the basis of something called “reciprocity” that is one of the six principles of persuasion. Basically, it is the tendency of people to feel “in debt” with someone who has done something for them.

3. Make an Interview

Do you know any influential people in your industry? You can propose a collaboration through an interview.

There are several ways to do this, but the most common (and simplest) is contacted via e-mail or through a social network. Ask them if they are interested and if they accept, send the list of questions (try not to do more than 5 or risk being boring).

After receiving the answers, organize them in an article and send it to the interviewee to let them know that the content is online. It is almost certain that you will share your new article and there is a good chance that it will be associated with a link via someone from your posts.

There are two very important things with which you can exponentially increase the probability of getting backlinks through an interview:

– The kind of questions you ask. Quality is more important than quantity, so much so that even

from a single application, you can create great articles and get lots of incoming links.

– The people who interview. The more competent and value-oriented, the more links and visits will be.

4. Make a Network with Other “Complementary” Bloggers

This technique is very useful and easy to do. The idea is to get in touch with other bloggers who deal with a topic similar to yours but are not your direct competitors.

For example, if your blog specifically talks about smartphones, you may contact other bloggers who deal with tablets and PCs. Or, if the theme of your blog is “how to use WordPress,” you could contact bloggers who deal with SEO and affiliations.

The aim of this is to create a network in which to give and receive quality backlinks useful for your project. Contact as many bloggers as possible to create a network of at least 10 people, define the type of relationship (number of links, type, mode of implementation, etc.) and start exploiting these relationships to create smart links.

In doing this, it is important to keep two things in mind:

–  Blogs should not discuss the same topic and should be complementary. Otherwise, there would be a conflict of interests that makes it impossible to insert backlinks.

– This is not a link exchange. If you put into practice the logic “you give a link to me, I give one to you,” the effect of both links is canceled.

5. Link Building with Facebook Ads

This way of obtaining backlinks is not widespread, but if used correctly, it can bring great results. The idea is to take advantage of Facebook Ads to show your valuable content to “the right people.”

To make link building with Facebook Ads, we take advantage of the opportunity to precisely target the public. Depending on your industry, you must try to reach the “right people” by selecting them based on their jobs.

For example, you can use Facebook Ads to address them to journalists and get a backlink from one of their articles. If your project moves in the field of technology, you can refer to online magazines like Wired, Millionaire, Focus, D-day, etc. If instead, you are in the field of fashion, you can refer to magazines like Style, Elle, Amica, Vanity Fair, etc.

The important thing is to correctly select the readers or viewers of the advertisements.

6. Get Links with the Guestographic Technique

Guestographic is a link building technique that focuses exclusively on creating value. It is about using infographics in an alternative way to the common one.

Instead of publishing an infographic and waiting for someone to share it, the infographic is published directly on another site (with the “tangent”).

In other words, we are doing guest posting with the infographics.

Phase 1: Creation of an Infographic

Create a quality infographic that offers unique value to your readers. Design is a fundamental part of every infographic. People will share your content if it is reliable, with clear and beautiful data to see.

Step 2: Find the Sites to Present your Content and Contact Them

Search for keywords to find interesting websites to get backlinks from. After identifying them, contact them through an email.

Step 3: Get the Backlink

Most users place the link underneath the infographic and automating the process when someone embeds it in a blog post.

This type of link is not ideal in the eyes of Google. It’s okay when the link is spontaneous, but to get a quality backlink, in this case, you can do better.

The best way to get backlinks using an infographic is the contextual link. A contextual link is a hypertext link inserted directly into the text, like the classic internal links that we insert in the pages. When writing the original content to be sent with the infographic, add a hyperlink pointing to your domain.

Well, now you just have to put these tips into practice and start creating your link building strategy!

The idea is to alternate the different ways to get inbound links in order to make it as natural as possible.

Remember, however, that this is not enough. The SEO optimization of a website or page requires several practices that, together with link building, will allow you to position your website wherever you want.

The process may be long, especially for keywords with high levels of competition, but there is no other way to put in place an effective SEO strategy.