SEO Link Building: 6 Techniques To Get Valuable Backlinks
We analyzed 6 practical link building techniques to be included in your SEO strategy, to improve the positioning of a page or a website and get more visits.
Link building is a technique that is used in every SEO strategy. Once, Google algorithm was simpler and good backlinks were a guarantee to place your website and increase the number of visits.
Today, the situation is more complex because the SEO positioning factors have multiplied and it takes more skills to achieve the desired results. The good news is that if the work of link building is done properly, you get concrete and obvious results.
The question is:
What is the best way to do link building and get quality backlinks to our site?
When planning for SEO strategy to position a web project, link building appears to be a complex issue and we ask a million questions on the topic. This post was created to answer these queries, indicating a series of practical tips for link building and obtaining results.
With the arrival of Panda, one of the most incisive updates of Google algorithm, many began to ask if it was possible to make a good SEO by just generating quality content and value and thereby ignoring the links. The answer is: It depends!
According to a sacred authority of the sector, it is possible, but only in some cases or scenarios. If the niche in which we want to position ourselves has some competition, it will be almost impossible to reach the top positions in the SERP of the search results with only quality content.
Moreover, this would be a paradox that belies the thesis:
If a content is of quality and gives value to users, why does no one link it?
Making Link Building Means Creating Value
It amazes me how even today, different bloggers and marketers entrust their link building strategy only to paid links. Contact a website, agree a price for a post with a link inside and you’re done.
Buying backlink is not absolutely wrong, but the point is that Google is always more adept at discovering artificial links (the aforementioned Panda) and if you do not proceed with caution, you risk penalizing your site. That’s why, if you’ve read a little ‘around on the web, surely you have found certain insistencies on the concept of “natural link building.”
The principle is right wherein links must be “deserved” as a result of the production of valuable content. However, any link building strategy is artificial, just as a strategy (which is then planned and implemented artificially).
The truth lies in the middle. A good SEO strategy has to do with link building, creating value to get links from other websites (even in “artificial” ways).
Before we see how to do it in practice, we have to answer a fundamental question:
How many backlinks should I get?
You must think that the new links you earn with your link building strategy must be constant. If the site is new, the creation of these links should be slow and as natural as possible, so that Google does not perceive it as an artificial link building.
But, it is also important to know that many of the link building SEO techniques do not work as they used to. So, put away directories, forum comments, etc.
6 SEO Link Building Techniques
Moving on to action, let us examine in detail the 6 Link Building Techniques that you can use right away to enhance your SEO strategy, try to improve the ranking of your site and get more traffic.
Create Great Content that Attracts Links
This is the first thing to do to get links. After all, what will motivate another person to give you a link if it is not the quality? It is your content, nothing else.
It is said that the content is king (Content is King). This is true, but it could further be corrected by saying: Creativity is the king.
You can have great content, but if you focus on the same problems and the same cut of other blogs, what will set you apart? Why should someone put a backlink to your site and not to another? In marketing, this is known as the USP (Unique Selling Proposition). Even if you call it differently, it does not matter. Just make sure your site offers something that others do not.
Take Advantage of the Reciprocity Principle: Link to Other Blogs
This is one of the techniques to get links, which almost nobody uses. Why is it effective? Nowadays, there are few bloggers who do not constantly monitor their website data analysis program (almost always on Google Analytics). If they notice, inbound traffic from a new site, they’re likely to see what it is.
At this point, the quality content you have created comes into play. If they are perceived as such, by bloggers who visit your site, they will not hesitate to link you in the future or at least leave a comment, which is a sign that in the future you could get something.
This process occurs on the basis of something called “reciprocity” that is one of the six principles of persuasion. Basically, it is the tendency of people to feel “in debt” with someone who has done something for them.
Make an Interview
Do you know any influential people in your industry? You can propose a collaboration through an interview.
There are several ways to do this, but the most common (and simplest) is contacted via e-mail or through a social network. Ask them if they are interested and if they accept, send the list of questions (try not to do more than 5 or risk being boring).
After receiving the answers, organize them in an article and send it to the interviewee to let them know that the content is online. It is almost certain that you will share your new article and there is a good chance that it will be associated with a link via someone from your posts.
There are two very important things with which you can exponentially increase the probability of getting backlinks through an interview:
– The kind of questions you ask. Quality is more important than quantity, so much so that even
from a single application, you can create great articles and get lots of incoming links.
– The people who interview. The more competent and value-oriented, the more links and visits will be.
Make a Network with Other “Complementary” Bloggers
This technique is very useful and easy to do. The idea is to get in touch with other bloggers who deal with a topic similar to yours but are not your direct competitors.
For example, if your blog specifically talks about smartphones, you may contact other bloggers who deal with tablets and PCs. Or, if the theme of your blog is “how to use WordPress,” you could contact bloggers who deal with SEO and affiliations.
The aim of this is to create a network in which to give and receive quality backlinks useful for your project. Contact as many bloggers as possible to create a network of at least 10 people, define the type of relationship (number of links, type, mode of implementation, etc.) and start exploiting these relationships to create smart links.
In doing this, it is important to keep two things in mind:
– Blogs should not discuss the same topic and should be complementary. Otherwise, there would be a conflict of interests that makes it impossible to insert backlinks.
– This is not a link exchange. If you put into practice the logic “you give a link to me, I give one to you,” the effect of both links is canceled.
Link Building with Facebook Ads
This way of obtaining backlinks is not widespread, but if used correctly, it can bring great results. The idea is to take advantage of Facebook Ads to show your valuable content to “the right people.”
To make link building with Facebook Ads, we take advantage of the opportunity to precisely target the public. Depending on your industry, you must try to reach the “right people” by selecting them based on their jobs.
For example, you can use Facebook Ads to address them to journalists and get a backlink from one of their articles. If your project moves in the field of technology, you can refer to online magazines like Wired, Millionaire, Focus, D-day, etc. If instead, you are in the field of fashion, you can refer to magazines like Style, Elle, Amica, Vanity Fair, etc.
The important thing is to correctly select the readers or viewers of the advertisements.
Get Links with the Guestographic Technique
Guestographic is a link building technique that focuses exclusively on creating value. It is about using infographics in an alternative way to the common one.
Instead of publishing an infographic and waiting for someone to share it, the infographic is published directly on another site (with the “tangent”).
In other words, we are doing guest posting with the infographics.
Phase 1: Creation of an Infographic
Create a quality infographic that offers unique value to your readers. Design is a fundamental part of every infographic. People will share your content if it is reliable, with clear and beautiful data to see.
Step 2: Find the Sites to Present your Content and Contact Them
Search for keywords to find interesting websites to get backlinks from. After identifying them, contact them through an email.
Step 3: Get the Backlink
Most users place the link underneath the infographic and automating the process when someone embeds it in a blog post.
This type of link is not ideal in the eyes of Google. It’s okay when the link is spontaneous, but to get a quality backlink, in this case, you can do better.
The best way to get backlinks using an infographic is the contextual link. A contextual link is a hypertext link inserted directly into the text, like the classic internal links that we insert in the pages. When writing the original content to be sent with the infographic, add a hyperlink pointing to your domain.
Well, now you just have to put these tips into practice and start creating your link building strategy!
The idea is to alternate the different ways to get inbound links in order to make it as natural as possible.
Remember, however, that this is not enough. The SEO optimization of a website or page requires several practices that, together with link building, will allow you to position your website wherever you want.
The process may be long, especially for keywords with high levels of competition, but there is no other way to put in place an effective SEO strategy.