The 10 Tips to Make a Viral Content on the Internet
Do you want to split on social networks? Open a page, YouTube Channel or Instagram profile that attracts the audience? Well, you will not go far if you do not make your content “viral.” This article will help you do that.
We all know what a viral content is, but how do you create one? To this question, many people have already sought an answer and someone has also found it: BuzzSumo (for those who do not know it, is a useful tool in the world of Web Marketing) has analyzed the shares on social media of 100 million articles to understand what it makes viral and then summarizes them all.
Clearly, the content must be of quality. It does not mean that we can make anything viral, but we can simply bring out our posts better and capture the user’s attention in such a way as to interact and maybe gain sharing.
A short content, like a small post, is displayed, maybe even gets a like (or a reaction) on social media, but then it is not shared. The long content, post or articles with more than 1000 words, arouse many more shares. The longer the articles, the less competition will be, since the network is full of states and posts short. To be clear, longer does not mean diluted, only more in-depth and with more information, as well as well documented.
Speaking about documentation, the articles marked by the author’s profile are more shared. This is what happens to G +, LinkedIn, Twitter and others, while for Facebook, the balance is not so unbalanced. In any case, it is always better to sign the articles or otherwise declare the source.
It is also true that the network is populated and your content is not even considered if it does not look attractive, let alone shared.
To attract attention, you can use lists, images or infographics. The images, especially on Twitter and Facebook, increase up to triple the possibilities of sharing, while the lists, allow you to highlight the most important concepts (being 10 as the magic number). The infographics are the best in combining the merits of the first two.
Moreover, there are other kinds: articles on “how to” (“how to”), post with questions like “what …” or “why …” and videos are still very clicked and in general, shared.
Leverage on the Emotional Side
Content that can cause strong emotions, such as happiness or sadness is advantageous compared to flat contents, which tend not to be shared. It is clear that we prefer to see tender kittens happy to play than to read some sad news, so we will focus more on entertaining, witty and positive content while trying to avoid sad and scary articles and posts instead. Nonetheless, the latter is still to be preferred over linear and unexciting topics. In short, transmitting an emotion, positive or negative, is important to make our content viral, even if it is preferable to force positive emotions.
Obviously, images or videos play a fundamental role, which can involve our emotional side even more and push us to interact with the post.
Continuing to talk about emotions, quizzes are very common. When we share a result obtained in a quiz, albeit trivial and meaningless, we do nothing but feed our ego. Then, the narcissistic side of people could help us in making our contents viral. For the same reason, people like to compare themselves with others and this is why surveys (for example, those we find on Facebook) arouse so many interactions.
Social Media are Catalysts
Social networks, for various reasons, represent excellent channels to create viral articles and excellent tools to keep contents on the crest of the wave. First of all, when we create a content, it is important to visualize our goal or objective: men, women, adults, young people, sports or video game lovers. Social media help select our audience. At this point, it is very important to know how to use the tools that every social media platform offers. For example, on Twitter and on Instagram, the hashtags go very much (do you know well how to use them?), while on Facebook, the pages and the groups are essential.
We must keep in mind that on social networks, we are not all the same. Some characters are called influencers because they, more than others, are able to influence the network and cause reaction and sharing of content. It is therefore important to be able to attract varied attention and make them react to our posts. On Twitter, we use a lot of tags to reach influencers and celebrities, hoping for an answer or a re-tweet. You can also take advantage of special events that directly or indirectly involve the characters that interest us.
An equally important and typical social tool like Facebook is the re-distribution. It is a content, which stops being noticed just a few hours after its publication, in some cases, even within a few minutes. But this does not mean that it has become less interesting. It is simply “too deep” to be seen, so we can retrieve it after a while. Also, sharing our same old content of a few days, maybe a week ago. In particular, Tuesday, statistically, it seems the most suitable day for sharing.
If we give a virus to the viral contents that we find on the internet, we can divide them into “viral by choice” and “viral by accident.” That is content that has been designed to be viral and others that, in one way or another, have become so. An instrument that has played a decisive role in some cases is the “trash.” It is a humorous content that relies on vulgar and/or shoddy arguments.
The case of Gianluca Vacchi, an already famous character who became viral on social media “by choice,” or for one purpose: to favor his business.
A diametrically opposed situation, rebounded on any social platform until some time ago, is the spot of a subsidiary of Intesa Sanpaolo, a video of a few minutes made for an internal competition that is finished online. As we well know, it immediately became the object of offenses and parodies that contributed to the spread because it was mistaken for the same “trash” that remains fashionable on social media. This is an example of how a content can become viral “by chance” and sometimes producing harmful effects on the protagonists themselves.
The 10 Tips
Thanks to BuzzSumo, we now have all the tools to become viral on the web. Through studies and statistics, we know how to set up our articles to attract people. So, in conclusion, apply the 10 useful tips to better promote your content and get the most out of it.
- length: it is advisable to exceed 1000 words
- lists, infographics, images, videos …
- 10 is the magic number
- leverage on the narcissistic side
- use reliable sources
- arouse strong emotions
- pay attention to the target
- interact with influencers
- periodically promote old content
- Tuesday is the best day